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Dynamic Web Sites and Search
Engine Optimization |
Dynamic sites and their disadvantages in search engine
optimization
Source: www.calcuttawebdevelopers.com
As websites have grown larger and more complex, companies have
begun using dynamic publishing systems to help them manage sites
that contain hundreds or thousands of web pages. Popular programs
by companies like Vignette, Microsoft, and Broadvision turn
a web site into a database driven application capable of publishing
and managing large amounts of content. When websites use dynamic
publishing, a web page isn't built until it is requested from
a user, guaranteeing that the content is up to date.
When these content management programs deliver information back
to a web browser the links they create often contain many of
the snippets of code they are using to assemble a page on the
fly. This might include characters such as "?, $, @, %,
&".
When a search engine tries to read a dynamic link, it often
stops when it encounters the characters that dynamic publishing
systems use to deliver a page. This means that a search engine
cannot easily crawl and index the website. This means that fewer
pages of your website will be indexed by a search engine. This
in turn means you will show up in fewer search results.
One thing that many people fail to realize is that search
engines create multiple entry points into your website.
While your home page may be the one that people find most often,
websites that have lots of pages indexed will begin driving
traffic to pages located deeper within the website. You must
have at least 25 static pages targeted to search engines other
than having suitable SEO strategy.
These interior pages often draw much more qualified users because
they are looking for information specific to a certain topic.
Because they are looking for very specific information, they
are also more likely to convert on a sale or action that you
have prepared for them.
If dynamic publishing is keeping your content from showing up
in the search engine database, these more qualified visitors
often won't find your website. It's very important that as much
of your website is visible to the search engines as possible
if you hope to drive traffic from search engine marketing. Good
link architecture can solve this problem in many cases.
Paid inclusion programs like Inktomi Search Submit or Index
Connect guarantee that the pages you want search engines to
index are included in their database. This means they don't
have to crawl your site and guess at what information is beneath
the surface.
Instead, you are telling them the pages you want them to include
and re-crawl on a regular basis. This even includes dynamic
pages because you provide Inktomi with a list dynamically generated
URL's which it then knows will contain content and information
specific to your website.
Dynamic publishing systems should never hinder the ability of
your users to find you. If your website uses dynamic publishing,
you need to understand if search engines are able to see deep
within your website. A good way to find out is by using the
following tool. This tool will show you the number of pages
that your website has indexed by each of the major search engines.
Once you see how much of your website is being indexed today,
you'll know how much of an issue dynamic pages are for your
website.
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