Introduction

Gard Bags is a manufacturer and seller of gig bags for both brass and woodwind instruments.The company is based in India and has a powerful global presence with strong base in the United States, Europe and Japan.

Their manufacturing facilities are spread across the country. Gard Bags is the favourite of some of the world’s most famous musicians, including Javier Cavacini, Jens Lindemann and Arturo Sandoval.

Mass Software Solutions Pvt. Ltd was approached by Gard Bags for designing, developing and marketing a website that will showcase their collection of gig bags and where customers can shop for the gig bags, interact to know more in details about the products and leave reviews.

Problems

  1. The client had got their website developed from another web design and development service provider. But, they were not all happy with the results as the performance of the website was not up to the mark.
  2. They decided to get their website developed from the scratch for which we were given the responsibility.
  3. It was a challenging as well as an exciting project for us.

Our Plan of Action

At first, we made a thorough analysis of the website and took an in-depth understanding of how the client wanted their website to be We had a discussion with them and made queries about their business objectives they were aiming to fulfill through their website and what actions the client expected from their users to take when the latter visit the website.

This made easier and simpler for our web design, development and digital marketing team to do their jobs successfully.

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Results

  • Our PHP team developed the website impeccably to make it simple and user-friendly. The strategic marketing approach by our digital marketing team ensured good ranking of the website on Google.
  • Within a short span of time, the client has been successful in gaining higher sales counting on the striking and user-friendly design of the website and its visibility amongst its targeted audiences.

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