Introduction

Smashit is a cosmetics company based in Sweden. It specializes in offering high quality, natural and safe cosmetic products online. Along with that, it also offers different makeup tools that are characterized by supreme quality. Since its inception in 2009, Smashit has presented a number of natural cosmetic products that are very much popular and suitable to all skin types.

Mass Software Solutions Pvt. Ltd. had the opportunity to work with Smashit. The client availed our web design and development services for creating a revenue generating ecommerce website on Magento that has helped Smashit reach beyond Sweden.

Problems

  1. The client had a huge base of customers in Sweden with many brick-and- mortar stores across the country. They wanted to have an ecommerce website that will be eye-catching, smart and easy-to- use and will help them reach out to customers of all age groups across the globe. They were aiming at making a powerful online presence to be known world-wide.
  2. The client wanted a bilingual ecommerce website – in Swedish and in English to grab the attention of both local as well as global customers belonging to different age groups, and to achieve higher sales and conversion rates on both the spheres.
  3. This was one of the most challenging ecommerce projects that we really enjoyed working on.

Our Plan of Action

After understanding the goals of the client and performing competitor research, our ecommerce wizards started their work. The website was developed in Magento and essential features and functionalities were implemented to make it pleasant to the eye and easy-to- use for users of all age groups around the world.

All the design and development elements were incorporated keeping in mind the user-friendliness of the website.

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Results

  • Since the launch of their ecommerce website, Smashit has achieved a great upturn in sales and conversion rates. The client has been able to build an impressive customer base around the globe.
  • At present, more than 50 percent of the company sales is generated through the website.

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