SEO-Friendly Web Design-What Professionals Cannot Avoid To Consider
in Website Development
Web Design and SEO Techniques are Complementary to One Another in Today’s Web World
If you believe the top SEO professionals and webmasters, having an SEO-friendly website is a basic need for the businesses these days. They believe that design of the website and popular SEO techniques go together to make a good and result-oriented impact on the online market. The design not only adds a professional look and feel to the website, but it also leaves an important impact on all major SEO campaigns. No doubt the businesses need to pay attention towards both these things so that they can get the right impact on their business.
On most of the occasions, businesses consider to apply SEO campaign after launching their website. Though the process is not wrong, it leaves some questions marks against the success factors. The webmasters recommend the other way round to achieve the complete success. They are of the view that the designers must keep various popular SEO techniques in their mind while they design the website. If they can manage this amalgamating it with their own designing techniques, then the impact should surely be very encouraging for the business.
However, SEO techniques and web designing and development procedures are entirely different, and a designer may not have the right knowledge of those techniques. This particular post is all set to help the designers to add the SEO-friendly techniques to the websites right from the beginning. Following are the top things that the designers cannot avoid at any cost:
Web Design and SEO Campaigns work together to generate business and revenue
Make the URLs User-Friendly:
This is highly technical, and it definitely leaves a positive impact on the visitors. Adding unique URLs may not be a priority but it is very important. Keep them simple and easy to remember so that the visitors can remember them easily and visit them even without doing a research. Such actions are spontaneous and hence they are very helpful.
URLs Are Nothing But Address of the Web Pages That Allow Visitors to Your Website
Get Unique and Original Content:
The webmasters from across the world admit and agree that ‘Content is King’ and nothing can affect a website adversely if it uses duplicate content. On many occasions, search engines ban those websites and put them in sandbox. The designers must insist on getting 100% unique and original content. Websites with original content get a natural strength to succeed.
Create and Implement an XML Site Map:
Most designers are aware of XML Sitemaps. They can make and implement XML sitemaps just to help the search engines while they crawl through the website. The crawlers register the functionalities of these Sitemaps, and then determine the effectiveness of the website.
Responsive Web Design:
People talk about this very much these days. The designers must create the website that can be compatible to all devices and browsers. Since the impact of mobile or handheld devices is increasing rapidly these days, no businesses can afford losing the track in the absence of responsive website design. Such a website synchronizes itself as per the size and resolution of the device, and brings the users the best user experience. Obviously, this is likely to leave positive impact on the entire online campaign.
Responsive Web Design Helps Your Website Get Accessed by Millions of People On the Go|
Use Quality Images-Optimize Them too With Unique Image Names:
Unique and wonderful images are the only things your website needs. Using common images does not make a strong sense at all. To make the website unique in every respect, use original images. You can use real images that can suit your business at the most. Such images are your own property and they do not cause copyright issues. However, adding Alt-tags to the images is mandatory just to make them identifiable by the search engines.
Unique Images add undeniable Advantages to your website
Faster Loading, Lesser Loading Time:
SEO depends a lot on the loading time. Technically, it is the time that a website takes while it opens up on a browser. Every quality website should get least possible time to get loaded otherwise the visitors bow out of it. This is termed as ‘bounce rate’ and high bounce rate is never a good practice. Technically, the designers can adopt some designing techniques that can make the website lighter and a lighter website loads faster and reduce bounce rates.
Loading Time and Bounce Rates are Directly Proportionate
Limited Use of Flash:
Flash animations make websites lively, but they make them heavier and less impressive.
Easy And Perfect Navigation:
Navigation is an essential part of a website that allows both visitors and search engines to reach a particular page easily and without wasting time. If the website has faulty navigation, then the website and the business suffer adversely. The visitors and search engine bots jump out of the website and move to other website. This may harm the SEO campaign adversely.
Navigation Helps Visitors and Search Engines to Reach a Particular Part of the Website Easily
HTML5 and CSS3 Validation:
Both HTML5 and CSS3 work together to add some great features to the websites. They make the websites fast, clean, and, sleek. The designers are the right people to take care of both these two. After using them, they should validate them across the platform. HTML5 has better utility functions that its older version. At the same time, CSS3 makes the pages download faster and brings a better and interactive feel. After successful validation, the chances of having perfect designing increases manifold.
Validations are nothing but technical verification that guarantee that the website is bug free
On many occasions, the users need to print a few pages of the website for reviewing or reading the content. The designers should ensure that every user can have this capability to print page as per his/ her choice or need. This is possible if they make a wise use the CSS. They need to make sure that no blank page gets printed so that the users may not get any debris. While putting this facility, they must make sure that the text is perfectly readable in terms of selection of fonts and their size.
Avoid Horizontal Scroll:
On many occasions, the designers tend to use horizontal scroll to the web pages. They must avoid such an intention. It is neither user-friendly nor SEO-friendly. It brings negative impact on the user as well as on the search engines.
Vertical scroll is most preferred and that brings seeming convenience to the users.
Since websites are browsed with various browsers that work well for different devices, therefore, the designers must check if the websites perform well with all the browsers that the users use in their device. Checking for the resolution can also bring some additional qualities to the websites that the users must like. This will do good the SEO campaigns too.
Performance of the websites across all browsers must be unconditionally perfect.
Include a Blog Page In the Website:
A blog page plays a major role in successful SEO campaigns. The website administrators can add blogs to this page on regular intervals just to make the visitors understand that the website is live and it is managed by humans and not robots. Creating engaging blogs and publishing it in the blog page is a basic responsibility of the site and business owners.
Blogs are meant to invite visitors with engaging and informative write-ups.
Call To Action:
Modern websites are incomplete without the ‘Call to Action’ functions. These add interactive touch to the website and invite the visitors to participate in various activities as per their needs or preferences. ‘Subscribing to Newsletter’ , ‘Download Forms’ , and ‘Get Online Quotes’ are a few important as well as popular call-to-action functions that you may find in all modern websites.
Engage visitors with their choice, use Call-to-Action functionalities wisely.
The basic reasons behind incorporating these things in the websites right at the time of creating them are very simple. They make the websites absolutely ready for SEO campaigns right from the moment they go live. Apart from any SEO campaign, the website get some insights that bring it some insights automatically. The impact is immediate and awesome. Try them today.