In a competitive industry, every organization is trying to gain more customers by having a strong online presence. Henceforth, using search marketing is a necessity that you cannot avoid. An integral part of search marketing is SEO or Search Engine Optimization. It is a process that enhances the quality and quantity of website traffic through organic search engine results.
In Neil Patel’s word,
SEO is all about one thing — helping the right people find the right stuff online.”
The best practices of SEO can boost up your website’s ranking to new heights, still, many businesses are reluctant to use it. Why?
It might be because the concept is not clear to many SEO newcomers or because it’s a time-consuming method.
Let’s get a definite perspective on the 5 most common concerns of SEO newcomers –
1) ROI (Return On Investment)
ROI is a crucial metric as it takes into account the net profit and cost of the investment. If a business finds after investing that the ROI from SEO isn’t up to the mark, then it may choose to cut down the SEO budget or stop the campaign.
When you are trying to generate SEO ROI, increasing search ranking and website traffic isn’t enough. You need to think of a high conversion rate. This is when it becomes the ultimate “Concern” of SEO newcomers.
2) Time Is A Critical Factor
Let’s be honest, SEO is time-consuming. You will spend weeks or even months incorporating various optimizing strategies in your marketing technique without seeing any profitable result. Besides, spending a great deal of money will not accelerate the process. That’s why new business who are short on budget and staffs are not very thrilled about investing time in learning and implementing SEO.
3) Receiving Penalties From Google
Why does Google penalize a website?
The reason is certain website owners try to trick search engines or damage user experience. Such an issue can easily be rectified and if you are an honest webmaster, you need not worry about this. But most of the SEO novices think that one mistake made means it will hamper the ranking of their website. This concern refrains them from practicing SEO.
4) SEO Is Technical
Yes, Google is constantly changing its algorithm for performing a better search engine query and if you do not keep up, you will fall behind others. This technical aspect of SEO may sound intimidating, but it’s not. What beginners don’t understand,
SEO is not rocket science. A little bit of practice can take you a long way.
5) Targeting Can Be A Daunting Task
The searching world is indeed a big one. The right way of targeting audiences and keywords that are beneficial for your business might be pressuring. If marketers fail to select the perfect keyword or topic, their SEO strategy will suffer.
However, if you want to become a successful search optimizer, you need to deal with this. Do keyword research and select your target words based on competition, volume and relevance or the combination of these three. This will help you to a great extent.
The Senior Product Manager of Bing, Duane Forrester has stated,
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and the print is traditionally thought of as marketing tactics.”
So, you see SEO is an unavoidable marketing technique that every organization must practice to build a higher business credibility. Additionally SEO also takes your brand to the next level by increasing its visibility.
Don’t let these concerns ruin your chance of becoming a successful Search Engine Optimizer!