adwords to google ads
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Google Is Now More ‘Ads’ And Lesser ‘Words’

Google’s online advertising service, where various advertisers display their paid advertisements to web users, is going to be modified as Google Ads. The Senior Vice President of Google’s Ads and Commerce, Sridhar Ramaswamy has commented on the rebranding process of Google Adwords to Google Ads saying,

“This is primarily a name change, but it is indicative of where we have been directing the product, where we want the product to go.”

The modified platform will help marketers to connect with more people who’re exploring for new applications, watching videos on YouTube, using Google Maps, searching for content on the web and many more. Google Ad isn’t a mere name and logo change, it’s a revolutionary step taken by Google to provide a better and more advanced platform for advertisers.

What Is Google Adwords?

Google Adwords is a paid online service where marketers put up ads, product listings, service offerings and also videos on the Google Ad network in order to connect with potential clients. The systems on which the Google Adwords is based on are –

  • Cookies
  • Keywords (Advertiser elected)

The pricing model offered by Google Adwords is pay-per-click (PPC) however a more advanced bidding system can be utilized to attain an automatic predefined cost-per-acquisition (CPA). It’s important to remember that this isn’t an actual CPA pricing model.

Local, national, and international distribution is incorporated within the Adwords program. The technology that’s used for this online advertisement service is Google F1, which is a Relational Database Management system (RDBMS).

adwords to google ads

With the advent of smartphones, the web users are more gratified with watching videos, playing games online, browsing content and many more. The modern Google Ads platform will utilize this to help advertisers save time and gain more from their advertising efforts.

  • Google Ads will provide an opportunity for publishers to connect with more users through various formats, screen, and channels.
  • It’ll provide the opportunity for all types of marketers to choose the right advertising strategy for their business and come up with trustworthy ads for the consumers.
  • This change is necessary as it’ll allow purchase on all Google surfaces and provide better results.

Major Changes Incorporated By Google

The transition of Google Adwords to Google Ads will be reflected in the brand name and logo of the website, billing and help center. With this change, the marketers will have to log into Google Ads from ads.google.com instead of logging into Google Adwords’ adwords.google.com. The new platform will also focus on multi-channel advertising. Also, the latest integration on Google sheets and Google Docs will let you create custom reports very quickly.

Google is also launching what it calls as –

Smart Campaign – This is soon going to be the default mode of advertising for small marketers as Google Ads brings machine learning technology to their business which will help in optimizing texts, images and gain more from these actions.

Google Marketing Platform – Google Analytics 360 Suite and DoubleClick Adviser products have been unified to form one particular brand: Google Marketing Platform. This platform helps the advertisers to purchase, measure and optimize customer experience and digital media at one particular place.

Also, with the launch of Google Ads, you’ll find a new Google product Display and Video 360 which combines features of DoubleClick Bid Manager, Studio, Audience Center and Campaign Manager.

Google Ad Manager – A programmatic platform that combines two leading monetization tool for publishers – DoubleClick Ad Exchange and DoubleClick for Publishers. This will allow the marketers to run their business in a more simple and efficient manner.

Closing Thoughts

Google Ads is the new platform for online advertising. It’s nothing but a modified version of Adwords to Google Ads. However, Google made it clear while launching this new service by stating –

“Changes to the Google Ads branding will not impact your campaign performance, navigation, or reporting.”

Therefore, start using these exclusive features for a new experience by updating your platform today!

written by
Arpit Poddar
Arpit Poddar Senior Content Marketing