The mobile application had to be intuitive, highly secure and scalable. It had to be simple enough for college students to use and retain users. The application was meant to help end users apply for loans and get disbursal acknowledgment within minutes. The traffic was to be analyzed in real time to identify trends and help come up with marketing strategy.
mPokket is currently a student centric lending platform with a maximum loan exposure of Rs 2,000 per student at any point, and is now planning to tap those who are fresh in their jobs.
The mobile app interface was an instant hit with the end users. The entire hosting on AWS platform was configured to accommodate for sudden traffic surges. We provided support in the form of separate teams working on maintenance, support, development and R&D allowing the client to provide swift app upgrades.
Dynamic features updates and high security helped in gaining and retaining users. Google analytics was implemented and the client was guided to use the tool effectively. The App is now surpassing targets on a regular basis.
Product manager carries out each module of the application with detailed research. Each page UI is designed and connected to the others through elaborate prototyping. Upon approval of each module design flow, our development team carries out the technical design. On further approval, the design undergoes development and thorough testing. Once tested OK, the product is then sent to the client for UAT demo.
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The mPokket App is now available at play store and app store along with the website.
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